Helping schools define, design, and live their brand everyday with our trusted team and 3-stage process.
First Impressions Matter
A strong school brand can build instant connections with students, parents and the community. More than a logo or banner, a school brand helps transform your culture and inspire students to succeed. Let Jostens help bring your brand to life and create extraordinary school experiences everyday.
How It Works
Step 1: Define
What Do You Stand For?
Brand Blueprint Survey
It all begins with input from the people who know your school best. A brief survey is taken by school leaders, parents, students and faculty to find out what’s important at your school. Survey results uncover the unique qualities that make your culture special.
Deliver Your Brand Blueprint
With the valuable survey results, we shape your school’s brand “blueprint,” a one-page document that outlines the elements that define your school. This document is used throughout the design and activation work that follows.
Step 2: Design
What Does Your Brand Look Like?
Brand Design Guide Survey
In the next phase, we listen further to your school community through a second survey that asks questions about what a new or renewed brand might look like. This helps our design experts develop your school’s logos, marks, colors and more.
Brand Design Guide
Jostens experienced design teams then create a digital design guide of your school’s official brand marks, mascot, colors, typography and possible applications. This guide gives direction on consistent brand representation and communication. You also receive a report with tabulated findings generated from the Brand Design Survey.
Step 3: Live
How Do You Live Your Brand Everyday?
Brand Activation Checklist
The final but ongoing stage is about living the new brand everyday, and we provide resources to help. Our brand activation checklist identifies priority branding areas both inside and outside your school, and our brand activation catalog outlines Jostens product offerings to help bring your new brand to life.
Brand Activation Plan
Jostens partners with schools to create a final proposed “brand activation” plan to apply the new school brand within the environment – from wall and window graphics to banners, exterior signage and flags.
Define. Design. Live Your Brand Everyday.
At Jostens, we believe your brand is more than what your school looks like. It’s what you and your community stand for – and how your culture reflects that.